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ENHYPEN selected as new 'Friends of the NBA' in the Asia-Pacific

AKP STAFF
Posted by Susan-Han Friday, May 23, 2025 8,996

ENHYPEN have been selected as the new 'Friends of the NBA'. 

The boy group will endorse the NBA as a brand in the Asia-Pacific, collaborating with NBA stars and SNS influencers to support diverse fan experiences. Ahead of the 'NBA Finals' kicking off next week on June 5 EST, ENHYPEN will star in a series of campaigns being released in South Korea, Japan, and more. 

Meanwhile, ENHYPEN will also release their 6th mini album 'Desire : Unleash' on June 6 at 12 AM EST / 1 PM KST.

SEE ALSO: K-netizens react to ENHYPEN's 'MAMA AWARDS' acceptance speech: 'Bang Si Hyuk PD-nim, thank you for not treating us like products'

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