70

22

News

YoonA of Girls' Generation confirmed as the new global face of 'Sulwhasoo'

AKP STAFF
Posted by Susan-Han Thursday, February 27, 2025 12,821

Amorepacific Group has officially selected YoonA of Girls' Generation as the new face of the luxury beauty brand 'Sulwhasoo'. 

The singer/actress was chosen not only for her beauty, but also for her growth as an artist over the years, expanding her career into a variety of fields. Amorepacific Group identified this side of YoonA as befitting of the 'holistic beauty' sought after by 'Sulwhasoo'. 


YoonA's first campaign as the global model for 'Sulwhasoo' will be for the brand's signature 'First Care Activiating Serum VI'. A series of campaign content will be released throughout March and April. In the meantime, you can check out a preview, below!

SEE ALSO: Yano Shiho shocks viewers with candid confession: "I think about divorcing Choo Sung Hoon all the time"

  1. YoonA
12,821 Share 76% Upvoted

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
HaHa, Joo Woo Jae, Lee Yi Kyung, Yoo Jae Suk
Lee Yi Kyung agency head’s recorded call raises questions about ‘Hangout with Yoo’ decision process "Yoo Jae Suk is above the CP"
3 hours ago      9,978
SHINee, Key
Key steps down from activities amid controversy over alleged unlicensed medical treatment
6 hours ago      9,136
Jung Hae In, Park Bo Gum, Park Na Rae
Two male celebrities who "dodged" Narae Bar now resurface amid Park Na Rae scandal
14 hours ago      19,924
Byun Yo Han, Girls
Sooyoung congratulates Tiffany on marriage plans, says Girls’ Generation are her closest friends
24 hours ago      16,447
Choo Sung Hoon
Yano Shiho shocks viewers with candid confession: "I think about divorcing Choo Sung Hoon all the time"
14 hours ago      53,543
Kim Se Jeong, Jukjae, Sung Si Kyung
Kim Se Jeong makes a warm comeback with remake single album ‘Solar System’
22 minutes ago      396
IU, Park Bo Gum
Park Bo Gum named No. 1 in Gallup Korea’s 2025 talent survey, IU follows
26 minutes ago      478
Han Hye Jin , Jin Seo Yeon, Kim Hee Sun
Kim Hee Sun breaks down in tears after receiving surprise cash gift at drama wrap party
1 hour ago      1,541
Han So Hee
Han So Hee showcases modern elegance in Dior ahead of ‘Project Y’ release
1 hour ago      966
Park Na Rae
Police launch probe into alleged personal data leak involving Park Na Rae’s ex-boyfriend
2 hours ago      3,439
SHINee, Key
Key steps down from activities amid controversy over alleged unlicensed medical treatment
6 hours ago      9,136
BTS, V, Jungkook, Jimin, Jin, j-hope, SUGA, RM
BTS reunites as full group in surprise live broadcast, says “We can’t wait for our comeback”
4 hours ago      1,977
OMEGA X
OMEGA X’s Hwichan cleared of forced indecent assault allegations
8 hours ago      2,260
BTS
BTS’s “Anpanman” tops Billboard World Digital Song Sales chart 7 years after release
7 hours ago      2,006
Lee Sun Gyun
Former police officer gets suspended sentence for leaking Lee Sun Gyun investigation details
6 hours ago      2,496
New Message

SEND