69

22

News

YoonA of Girls' Generation confirmed as the new global face of 'Sulwhasoo'

AKP STAFF
Posted by Susan-Han Thursday, February 27, 2025 12,721

Amorepacific Group has officially selected YoonA of Girls' Generation as the new face of the luxury beauty brand 'Sulwhasoo'. 

The singer/actress was chosen not only for her beauty, but also for her growth as an artist over the years, expanding her career into a variety of fields. Amorepacific Group identified this side of YoonA as befitting of the 'holistic beauty' sought after by 'Sulwhasoo'. 


YoonA's first campaign as the global model for 'Sulwhasoo' will be for the brand's signature 'First Care Activiating Serum VI'. A series of campaign content will be released throughout March and April. In the meantime, you can check out a preview, below!

SEE ALSO: YoonA shows off a stunning bob cut for the cover of 'Allure'

  1. YoonA
12,721 Share 76% Upvoted

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
BABYMONSTER, Rami
misc.
Park Mi Sun
BABYMONSTER, BOYNEXTDOOR, MEOVV, TREASURE, Yeonjun
Jin Se Yeon
NMIXX, Sullyoon
ALLDAY PROJECT, ALPHA DRIVE ONE, Daesung, FeelDog, Eunkwang, Woo Jin Young, fromis_9, Taeyeon, OMEGA X, VERIVERY, Im Si Wan (Siwan)
RIIZE
Soyou
fromis_9
misc.
BABYMONSTER, Rami
NMIXX, Sullyoon
ALLDAY PROJECT, ALPHA DRIVE ONE, Daesung, FeelDog, Eunkwang, Woo Jin Young, fromis_9, Taeyeon, OMEGA X, VERIVERY, Im Si Wan (Siwan)
Lee Hyori, Lee Sang Soon
New Message

SEND