69

22

News

YoonA of Girls' Generation confirmed as the new global face of 'Sulwhasoo'

AKP STAFF
Posted by Susan-Han Thursday, February 27, 2025 11,867

Amorepacific Group has officially selected YoonA of Girls' Generation as the new face of the luxury beauty brand 'Sulwhasoo'. 

The singer/actress was chosen not only for her beauty, but also for her growth as an artist over the years, expanding her career into a variety of fields. Amorepacific Group identified this side of YoonA as befitting of the 'holistic beauty' sought after by 'Sulwhasoo'. 


YoonA's first campaign as the global model for 'Sulwhasoo' will be for the brand's signature 'First Care Activiating Serum VI'. A series of campaign content will be released throughout March and April. In the meantime, you can check out a preview, below!

SEE ALSO: Historical K-drama 'Bon Appétit, Your Majesty' under fire for hanja typo, production team issues apology

  1. YoonA
11,867 Share 76% Upvoted

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
HaHa, Jang Dong Yoon, Ji Ye Eun, Sung Si Kyung, Kim Jong Kook, Yoo Jae Suk
Kim Jong Kook reveals his fiancée doesn't like working out: "She's completely different from me"
1 hour ago      3,216
Woohee, Baekho
Woohee of Dal Shabet recalls Baekho taking her to the hospital after fainting in the gym
6 hours ago      6,470
Jimin
BigHit Music addresses speculation surrounding BTS’ Jimin and Song Da Eun, confirming past relationship
10 hours ago      43,818
SHINee, Taemin
TAEMIN makes waves at WATERBOMB SINGAPORE with fiery solo stage
13 hours ago      25,100
(Mijoo) Lee Mi Joo
Lee Mi Joo shocked by ADHD diagnosis, doctor notes medication could be recommended
1 day ago      17,586
BTS, Jimin
Netizens react to backlash from some BTS Jimin fans angry at BigHit Music over relationship confirmation
7 minutes ago      831
HaHa, Jang Dong Yoon, Ji Ye Eun, Sung Si Kyung, Kim Jong Kook, Yoo Jae Suk
Kim Jong Kook reveals his fiancée doesn't like working out: "She's completely different from me"
1 hour ago      3,216
ILLIT
ILLIT bring lovely charm to full MV for 1st Japan single 'Toki Yo Tomare'
2 hours ago      1,013
TWICE, Chaeyoung
TWICE's Chaeyoung invites you to a fantasy world in 'AVOCADO (feat. Gliiico)' MV ahead of first solo album
3 hours ago      1,361
aespa
aespa rev up the engine in striking 'Rich Man' BURST film
4 hours ago      1,632
TWICE, Chaeyoung
TWICE's Chaeyoung invites you to a fantasy world in 'AVOCADO (feat. Gliiico)' MV ahead of first solo album
3 hours ago      1,361
HaHa, Jang Dong Yoon, Ji Ye Eun, Sung Si Kyung, Kim Jong Kook, Yoo Jae Suk
Kim Jong Kook reveals his fiancée doesn't like working out: "She's completely different from me"
1 hour ago      3,216
ILLIT
ILLIT bring lovely charm to full MV for 1st Japan single 'Toki Yo Tomare'
2 hours ago      1,013
Woohee, Baekho
Woohee of Dal Shabet recalls Baekho taking her to the hospital after fainting in the gym
6 hours ago      6,470
Jimin
BigHit Music addresses speculation surrounding BTS’ Jimin and Song Da Eun, confirming past relationship
10 hours ago      43,818
New Message

SEND