On January 16, premium luxury beauty maison Guerlain announced the official appointment of globally beloved South Korean actress Song Hye Kyo as its first-ever ambassador.
Renowned as one of South Korea’s leading actresses and a hallmark of Hallyu, Song’s new role marks the beginning of a unique partnership with Guerlain. Her inaugural activities as an ambassador will soon be unveiled through skincare and makeup campaigns, capturing her elegance and artistry.
Gabrielle Saint-Ginest, CEO of Guerlain, expressed her delight, stating, "Guerlain has a proud tradition of collaborating with the world’s finest artists, embodying elegance, confidence, and artistic beauty. We are honored to welcome Song Hye Kyo, a cultural icon who perfectly represents modern femininity and the essence of Korean cinema, as part of our maison."
In response, Song shared her excitement: "I am thrilled to join Guerlain as an ambassador. Guerlain exemplifies timeless elegance, blending tradition and sophistication seamlessly. I am eager to begin this new journey with them."
With Song Hye Kyo’s appointment as Guerlain’s first Asian ambassador, the brand opens a new chapter, emphasizing its unique style and beauty while reinforcing its commitment to empowering women worldwide.
Meanwhile, Song Hye Kyo is set to appear in the upcoming occult film 'The Priests 2: Dark Nuns,' premiering on January 24. The film explores the story of individuals striving to save a boy possessed by a powerful evil spirit, adding another compelling role to her illustrious career.
SEE ALSO: Song Hye Kyo radiates elegance in MICHAA’s 2025 Fall campaign
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