Slou Bed, a brand specializing in mattresses, has released a preview of its 'Starry, Starry Night' campaign featuring its exclusive model, Lee Hyori. The teaser, unveiled on January 22 at 6 PM KST, showcases the 'Starry Night' mattress collection.
Appointed as the brand’s model in July 2024, Lee Hyori actively participated in the design process of the 'Starry Night' mattress. Through this campaign, she shares her personal thoughts on relaxation and interprets the product’s iconic design with her unique flair.
The campaign creatively incorporates sustainable elements from the mattress—such as its eco-friendly fabric, springs, and foam—into the concept of the photoshoot, highlighting the brand's environmental focus.
The 'Starry Night' mattress line, created in collaboration with Lee Hyori, draws inspiration from her life in two cities: Seoul and Jeju. The Starry Night Seoul model captures the vibrant city lights and starry night skies of Seoul, featuring a bold and unique design that resembles a piece of art. Starry Night Jeju reflects the serene landscapes of Jeju, this version is designed with calm, natural colors reminiscent of Jeju’s reed fields and pristine scenery.
Beyond its aesthetic appeal, the Starry Night collection incorporates eco-friendly features, such as Easy-Cut Pocket Springs for simple disposal and the Recotec Foam, a sustainable memory foam developed by Slou Bed. These elements reflect the brand’s dedication to sustainability and Lee Hyori’s shared values.
The campaign captures the essence of Lee Hyori’s lifestyle while promoting both innovation and environmental responsibility.
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