BLACKPINK Lisa's "New Woman" was used to promote Kamala Harris’ U.S. Presidential Campaign

On September 17, a post on the Korean forum Pann Nate gained a lot of attention after many netizens discovered that The Democrats' official TikTok account had used BLACKPINK LISA's latest song, “New Woman,” to promote Kamala Harris’s U.S. Presidential Campaign.

In the particular clip, the American Politician delivers a serious speech and assures that she will always put middle-class and working families first as she is aware of her upbringing. The video subsequently transitioned, showcasing her past moments as the current U.S. vice president.

The choice of Lisa’s “New Woman” is symbolic, as the song focuses on female empowerment and breaking societal barriers. Its themes of overcoming prejudices and fighting for justice align with Kamala Harris’s campaign message. By using this song, The Democrats aim to show Kamala Harris’ role as a transformative leader, reflecting the empowerment and resilience celebrated in the Thailand superstar’s music.

Netizens have expressed their opinions on this post:

-It’s very K-pop-like to dislike being associated with politicians. The reason western audiences find K-pop stars’ indifference to social issues amusing is precisely this. However, the narrative that Lisa challenged the American market as an Asian artist is positive because it encourages young K-pop fans to take an interest in politics and promotes political engagement.

-As soon as I heard the lyrics of ‘New Woman,’ I thought of Kamala Harris. There seems to be a commonality in both being women challenging mainstream American society.

-I am more and more surprised by the enormous impact that Lisa can have, she always comes out with something new monumental.

-I think this is the first time I've seen a song by an Asian artist used for a presidential campaign and the transcendental thing is that it's for the US.