The masterminds behind BT21 create 'Bunini' for NewJeans x LINE FRIENDS collection

IPX proudly announced their partnership with the rising K-pop sensation, NewJeans, for the official merchandise business in collaboration with LINE FRIENDS.

This collaboration unites IPX, the creative genius behind beloved character IPs BT21 (co-developed with BTS) and TRUZ (co-developed with TREASURE), and NewJeans, the K-Pop rookies quickly redefining the music landscape.

Anticipation is soaring among fans worldwide for the five newly crafted character IPs named "Bunini," inspired by NewJeans' iconic “TOKKI” mascot, meaning "bunny" in Korean. 

These adorable "Bunini" characters seamlessly blend with IPX's popular cute miniature IP series, "Minini," and have already made a delightful appearance in NewJeans' recent MV for “ASAP,” garnering an astounding 7.35 million views in just six days.

For fans eager to secure these exclusive items, select products featuring NewJeans' lovable "Bunini" and The Powerpuff Girls version IPs will be available for global pre-order online at the LINE FRIENDS COLLECTION website from August 2 to 4.