On August 9 KST, NH Investment & Securities Co. issued a new report on the the predicted stock performance of HYBE Labels in the second half of 2023. 

Based on the entertainment label's reported performance from the second quarter of 2023, NH projected the current target price of HYBE Labels stocks at 370,000 KRW, and advised stock traders to 'buy'.

According to NH, HYBE Labels artists expected to release new music in the second half of 2023 include: BTS's V and BOYNEXTDOOR in September, TOMORROW x TOGETHER and Seventeen in October, and BTS's Jungkook in November. Additionally, Seventeen and LE SSERAFIM plan to carry out large-scale world tours throughout the second half of the year, ensuring a steady increase in live event profits.