The inaugural Summer version of the Samsung Galaxy Unpacked event marked a resounding success, drawing approximately 700 foreign media representatives and garnering participation from around 900 domestic and international partners of South Korea's tech giant Samsung Electronics. 

The eagerly anticipated event took place at COEX in Gangnam-gu, Seoul, commencing at 8:00 PM KST on July 26.

During this Unpacked event, Samsung Electronics proudly introduced their latest breakthroughs in foldable smartphone technology – the 'Galaxy Z Flip 5' and 'Galaxy Z Fold 5.'

Roh Tae Moon, the president of Samsung Electronics', expressed his enthusiasm for these cutting-edge devices, emphasizing that they embody the company's dedication to delivering unparalleled user experiences tailored to a diverse range of customers. With these innovative technologies, Samsung remains at the forefront of ushering in a new era of mobile devices.

The event was attended by the top celebrities in South Korea, including BTS's SUGA, TWICE's Jeongyeon, Stray Kids, IVE's Jang Won Young, and more.