The Korea Brand Research Institute has published its brand value rankings of K-Pop boy groups for the month of March, 2023, based on big data analysis. 

From February 11 through March 11, the Institute analyzed big data of K-Pop boy groups in areas including consumer participation, media activity, communication, community activity, etc. 

Based on the Institute's analysis, the undisputed #1 K-Pop boy group was once again, BTS, earning a total of 5,907,810 brand points for March. NCT followed behind in second place this month with 3,983,538 points, while Seventeen came up in third place with 3,699,006 points. EXO and The Boyz also trailed closely behind in fourth and fifty place, respectively. 

Here are the top 30 K-Pop boy groups in terms of brand value rankings for March, in order: BTS, NCT, Seventeen, EXO, The Boyz, TOMORROW x TOGETHER, SHINee, ASTRO, Stray Kids, Big Bang, Super Junior, BTOB, Pentagon, MONSTA X, TREASURE, INFINITE, ENHYPEN, Highlight, WINNER, Shinhwa, ATEEZ, Wanna One, 2PM, VIXX, TNX, TVXQ, CRAVITY, Block B, SF9, and TEEN TOP.