BTS V’s Coca-Cola Zero campaigns expand to six regions as BTS's comeback approaches

Coca-Cola, the world’s largest beverage company, has expanded its collaboration with its ambassador, global icon V of BTS, ahead of the group’s upcoming 'ARIRANG' album release.

V was initially announced as Coca-Cola Zero's ambassador in South Korea on July 2025, a month after his military discharge. What began in South Korea has since expanded to six Asian markets, now including the Philippines, Thailand, Vietnam, Hong Kong, and Taiwan.

The expansion is a testament to V's influence and popularity as a household name both in his home country and abroad. With BTS’s ARIRANG tour dates extending through 2027, new Coca-Cola campaigns featuring V are expected to launch, with additional regions set to be added.

These are V's ongoing campaigns right now. 

• SOUTH KOREA

V’s Coca-Cola campaign is currently ubiquitous across South Korea—appearing on TV channels and online platforms such as KakaoTalk, Weverse, Idol Champ, Coke Play, and Naver.

His billboards are also prominently displayed in major locations, including the Seoul Museum of History, KT Gwanghwamun, Hongdae University Station, COEX Mall, OUF 2025, CGV theaters, as well as subway stations, bus stops, supermarkets, and more.

• PHILIPPINES 

In-store and shelf-talker displays featuring V’s Coca-Cola Zero ads are now visible across major supermarkets and convenience stores in the Philippines.

Additionally, numerous billboards, banners, and advertisements have been spotted along major expressways, train stations, and popular landmarks nationwide.

• THAILAND

V's Coca-Cola Zero campaigns have taken over Thailand, with hundreds of billboards appearing in high-traffic locations nationwide, alongside ad placements in more than 15,000 7-Eleven branches.

• HONG KONG

A limited-edition Foodmarks promotion is currently running at 7-Eleven and Circle K convenience stores, as well as in restaurants and both offline and online supermarkets, from March 11 to May 7.

These Hong Kong–exclusive Coca-Cola collectibles featuring V—including stickers, postcards, and accordion-style photobooks—are available with the purchase of drinks, designated set meals at participating restaurants, or upon reaching a specified spending amount.

Additionally, V's Coke billboards, banners, and advertisements have been spotted busy locations, including department stores and train stations. 

• VIETNAM 

Online advertisements featuring V’s Coca-Cola photos and videos are being widely circulated across social media platforms in Vietnam, including Facebook, Instagram, and YouTube.

• TAIWAN

Taiwan is the latest addition to the campaign rollout, with V’s Coca-Cola billboards beginning to appear in walkways and train stations across high-traffic areas.