Park Bo Gum renews his brand endorsement contract with 'Eider' and receives the highest pay for an endorsement deal in the industry

On July 20, French outdoor brand 'Eider Korea' confirmed that actor Park Bo Gum has decided to renew his endorsement contract after returning from his mandatory military service.

Park Bo Gum originally signed on as the brand endorsement model for 'Eider' in 2017. The actor went on to endorse the outdoor/sportswear brand for 3 years, becoming well-known as the "human Eider". The brand's best-selling padded jacket is also commonly referred-to as the "Park Bo Gum padding". 

Now, after returning from his mandatory military service in the marines earlier this year, Park Bo Gum has officially decided to continue as the face of 'Eider'. It's said that Park Bo Gum was offered the highest pay for an endorsement deal in the industry, proving the star's top tier status in the brand endorsement field. 

Park Bo Gum is expected to begin his activities as the official model for 'Eider' in the fall. In the meantime, check out a sneak preview of the actor's fall brand photoshoot, below.