K-Pop boy group brand value rankings for May

Which K-Pop boy groups were the most talked-about in the past month?

To find out, the Korea Institute of Corporate Reputation analyzed big data of currently promoting K-Pop boy groups collected from April 7 through May 7, 2022. The analysis takes into account data from areas including consumer participation, to media activity, communication, community activity, etc.

The #1 spot for the month of May went to none other than BTS once again, as the group earned an overwhelming 11,573,221 brand value points. 2nd place went to chart-toppers Big Bang with 5,004,703 points, while NCT came in 3rd place this month with 2,570,840 points. Seventeen followed closely behind in 4th place with 2,377,989 points total. 

From 5th through 10th place are, in order: MONSTA X, EXO, The Boyz, TOMORROW x TOGETHER, ASTRO, and Stray Kids. 

Check out the full analysis results for May, below.