The Korea Institute of Corporate Reputation has revealed star brand value rankings for the month of March, based on big data analysis.
From February 28 through March 30, the Institute analyzed big data of stars in a variety of entertainment fields, including sports, music, variety, dramas, films, etc. Notably, star brand value rankings evaluate consumers' greater interest toward brands in diverse areas.
In 1st place, soccer star Son Heung Min earned a total of 8,806,324 points. K-Pop group BTS followed behind in 2nd place with 8,359,144 points, while trot singer Lim Young Woong earned 3rd place with 6,007,831 points.
Check out the Institute's full analysis results, below.