BE'O has just launched a new campaign with Italian sportswear brand KAPPA.

The rapper is the face of the brand's soccer-inspired 'Off The Pitch' 2022 S/S season collection, which combines KAPPA's soccer heritage and subculture mood with their unique design sensibility.

"Rapper BE'O, who made a big impression with 'Counting Stars' and 'Limousine' on 'Show Me The Money 10,' is a rising star representing Generation Z, and was selected as our brand ambassador as he matches the active, unique brand development direction KAPPA advocates," a representative for the brand explained.

Meanwhile, BE'O signed with both Big Planet Made and Swing Entertainment earlier this month.