BTS, BTOB, Seventeen, & more top boy group brand value rankings for March

The Korea Institute of Corporate Reputation has revealed brand value rankings for K-Pop boy groups for the month of March, based on big data analysis.

From February 12 through March 12, 2022, the Institute analyzed big data of currently promoting K-Pop boy groups in areas ranging from consumer participation, to media activity, communication, community activity, etc. 

1st place went to the boys of BTS once again this month, as the group swept up a total of 11,704,137 points. 2nd place went to BTOB, who recently made their long-awaited full group comeback, with a total of 3,857,051 points. Boy group Seventeen took up 3rd place for March with a close 3,408,409 points.

From 4th through 10th place are, in order: EXO, NCT, The Boyz, SHINee, ASTRO, 2PM, and MONSTA X.