The Korea Institute of Corporate Reputation has released brand value rankings of star brand, for the month of January!

According to the Korea Institute of Corporate Reputation's big data analysis for January, BTS ranks first for star brand value, followed by trot singer Im Young Woong ranking second, and BLACKPINK ranking third.

BTS ranks first with a brand value index of 10,928,491, a 7.78% decrease from their index in December 2021.

Charting second, is Im Young Woong with an index of 9,208,493, a sizeable 22.82% decrease from his index in December 2021.

In third place is BLACKPINK with 8,125,164, good 25.29% increase from their index in December 2021.

Among the top 10 star brand are also: Son Heung Min, IU, Kang Daniel, Yoo Jae Suk, Junho, Choi Woo Sik, Lee Chan Won.

Check out the institute’s full data analysis below!