The Korea Institute of Corporate Reputation has released brand value rankings of girl groups, for the month of January!
According to the Korea Institute of Corporate Reputation's big data analysis for January, BLACKPINK ranks first for group brand value, closely followed by rookie girl group IVE ranking second and aespa ranking third.
BLACKPINK continue to rank first with a brand value index of 5,619,627, a slight 8.42% increase from their index in December 2021.
Charting second is IVE with an index of 5,442,980, and this is the first time the rookie girl group has entered this brand index.
In third place is aespa with 3,497,177, a sizeable 27.08% increase from their index in December 2021.
The big data analysis showed terms that were most commonly linked with BLACKPINK were “Reveal, Breakthrough, Controversy.” On the other hand, the keyword analysis of the members see “BLACKPINK The Movie, BP, Snowdrop” as the most commonly searched term.
Check out the institute’s full data analysis below!