Over the years, with the advancement of humankind, there have been inventions of many products that are rather harmful to the environment. Many of these products have plastics that are not biodegradable and cause an immense amount of trash. One of these products is albums.
Many artists, if not all, release a physical copy of their album with each new music release and fans purchase these albums to collect and keep. This culture of collecting albums might be more prevalent in the K-pop industry as K-pop artists invest much time and effort in designing their albums. Additionally, these K-pop albums include photo cards of a random member of the K-pop group that many fans are forced to buy multiple copies in order to collect the photo cards of all the members of the group or to get their hand on the photo card of their favorite member.
Additionally, K-pop idols conduct fan meeting events in which only a limited number of fans are selected through lot picking. The lot tickets are given according to the number of albums purchased, therefore, many avid fans go the extra mile to purchase dozens or even hundreds of these albums to get a chance to meet their favorite idols.
Then what happens to these extra albums that are purchased? Many of these albums end up in the trash cans as fans are no longer in need of them. Therefore, there has been a constant concern over these plastic albums becoming severe harm to the environment.
However, there is a group that has recently released a different form of albums to help the environment. Group VICTON announced they will be launching a new way of selling these albums - fans will be given a choice to purchase the full physical album or a digital album. If you choose the digital route, only the photocard will be mailed to them along with an album download link. The digital album purchases will also count towards the album sales data for the group, but this is a new method introduced in an attempt to lessen the garbage produced from these albums. Also, the digital copy of the album will be much cheaper than the actual copy, which is another plus for the fans.
After seeing the announcement of the digital album release, many netizens gathered to an online community to share their thoughts and also praise the group for their efforts to help the environment. Netizens commented, "This is so good, the environment definitely should come first rather than sales record," "I should buy a digital copy to show my support. VICTON's the best," "I'm so curious about how much the digital album would be with the physical photo card," "this is so awesome," "This would definitely help the culture of mass purchasing physical albums," "Would the photo cards be random too?" "I wish this method gets adapted to the entire K-pop music industry," and "I really like the idea. It's good for the environment and also cheaper for fans."