On December 11, one netizen created a post on an online community forum titiled, "Did you see the new photos from Kai's Gucci Global?" Here, the netizen included photos of Kai for the 'Aria' campaign. The 'Gucci' global brand ambassador pulled off various styles. He wore suits in both bright and toned down colors and designs against the background of a snowy winter. In some photos, Kai was seen posing beside a white horse with a charismatic gaze.
In response, netizens' commented,
"This is the prettiest among all Gucci ads I've ever seen."
"I thought the horse was CG, but it was a real horse."
"So good looking."
"I tried going to the Gucci homepage, but he really is so good looking."
"The advertisement is so cool. He's a real prince."
"He manages himself very well and is so pretty, so looks like Gucci doesn't let him go. He looks really good these days TT."
"Wow, it looks like some movie."
"Gucci and Kai go well together."
'This [ad] especially though, Kai looks like a prince...Prince Jongin..."
"You have to watch the video version. There, he looks more handsome and cool Loll."