On September 1, Konnect Entertainment confirmed, "We recently signed an exclusive contract with singer Yuju, known for her explosive vocal prowess. We promise to provide her with our fullest support through our professional management so that Yuju can showcase her potential as an artist in many entertainment fields."
Yuju, who debuted as a member of GFriend in 2015, has garnered attention for as a unique vocalist even outside of K-Pop. Meanwhile, Konnect Entertainment recently signed on its first new label artist besides founder Kang Daniel, singer/song-writer Chancellor. 2NE1's CL is also known to be a partner artist, working with Konnect Entertainment for her Korean promotions.