BLACKPINK's Jisoo has been chosen as the new model for the Korean short-form brand, CELEBe.

CELEBe is a short-form SNS that gives special communication from celebrities to fans.

An official from the brand stated that "As the status of K-Pop and Korean culture rises, the easier it is for Korean brands to get successful on a global scale. Starting in Korea, we are aiming to go global."

BLACKPINK and Jisoo have made their names on a global scale. Because of this, Jisoo is expected to really push the brand in the global direction.

What do you think of Jisoo as the new model for CELEBe?