BTS to participate in Louis Vuitton's fashion show in Seoul this week
AKP STAFF
Posted by Dani-Dee Monday, July 5, 2021
BTS has a special treat for fans coming up this week!
On July 5 KST, the Big Hit Music boy group took to their official social media to announce that they will be participating in French luxury fashion house Louis Vuitton's upcoming Seoul show, scheduled for July 7 at 7 PM. With the announcement, they raised anticipation with a short video featuring all members modeling Louis Vuitton's Fall/Winter 2021 men's collection.
It’s intriguing how they signed a contract with Louis Vuitton as House ambassadors but are not restricted to wearing only this designer brand unlike most ambassador contracts. BTS’ class is different, it’s amazing to see. Their creative freedom is protected (most brands don’t allow this, explains why BTS never signed a contract with other brands) through this partnership and it’s honestly very rare for this to happen.
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It’s intriguing how they signed a contract with Louis Vuitton as House ambassadors but are not restricted to wearing only this designer brand unlike most ambassador contracts. BTS’ class is different, it’s amazing to see. Their creative freedom is protected (most brands don’t allow this, explains why BTS never signed a contract with other brands) through this partnership and it’s honestly very rare for this to happen.
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