The Korea Institute of Corporate Reputation has unveiled brand value rankings for singers for the month of July, based on big data analysis.
From June 24 through July 24, 2021, the Institute analyzed big data of currently promoting singers in areas including consumer participation, media activity, communication, community activity, etc.
In 1st place, BTS earned a total of 13,919,443 brand points for July, seeing a 7.57% increase from last month. The 2nd place star, trot singer Lim Young Woong, followed closely behind with 13,496,632 points this month. Next, rookie girl group aespa took up 3rd place with a total of 6,373,217 brand points.
From 4th through 10th place are, in order: Brave Girls, Lee Chan Won, Big Mama, IU, BLACKPINK, Red Velvet's Joy, NCT, and EXO.