BLACKPINK's Rose becomes global face of 'Tiffany & Co.'

BLACKPINK's Rose has become the global ambassador of American luxury jewelry and specialty retailer 'Tiffany & Co.'.

On April 21, 'Tiffany & Co.' announced, "Rose, a member of the global girl group BLACKPINK and a solo artist who represents K-pop, was chosen as a new global ambassador for the brand." The BLACKPINK member will be starting as an endorsement model for the brand's digital campaign for the '2021 Tiffany HardWear' collection.

Rose stated, "To be part of such an iconic brand that's been a part of my life for a long time makes it that much more special to me. I'm very honored and excited. I can't wait for everyone to see it."

Launched in 2017, the 'Tiffany HardWear' collection was inspired by the attitude and energy of New York City, and it features industrial shapes and bold designs. In the photos, Rose wears a 18K gold link necklace and wrap bracelet from the collection.