On February 2nd, 'Lotte Chilsung Beverages' officially launched the first promo poster for 'Chum Churum soju' with BLACKPINK's Jennie.

Jennie has been selected to succeed Suzy to become the new muse for the soju brand. Ever since the poster has been released, many netizens are amazed by Jennie's beauty. They have gathered to an online community to praise the idol group member for her exceptional visuals in the first promo image.

However, some are saying that although Jennie looks beautiful in the ad, she would be more fitting for a beer or champagne advertisement, given her fresh image. Netizens commented, "I think Jennie would be perfect for a beer advertisement, but the soju poster is so pretty too," "I heard only Rose likes beer and Jennie likes soju lol," "I think Jennie's image is more fit for the refreshing drinks like Sprite," "She's gorgeous," "Jennie looks good in the soju ad, but she definitely look much better for a beer ad, or something carbonated, lol," and "Yeah, Jennie is more fit for the sparkling drinks because soju is too bland, lol."