'Clio' has deleted all photos of Stray Kids.
The boys were named Clio's 2021 male models after the brand's contract with 2020's Kim Woo Seok ended. However, after Hyunjin's bullying controversy, Clio has decided to remove Stray Kids as a brand ambassador.
The full announcement reads:
We are making an announcement to everyone who loves 'Clio'.
First, we apologize for our brand's late official response to the controversies around a member of Stray Kids. Right after the controversy, our company ended all promotional activities with the model. We heard from the label that it would take time for the clear truth to come out, and we had asked all of our partners both in and out of Korea to stop using promotional material with the model. However, overseas distributors had already received the material a long time ago and we continuously asked them to stop using them, but because of local situations, it has not come to be. The contents with the model have been released overseas as previously planned, and we have not yet received how that will change.
In this process, we apologize sincerely to our customers who felt uncomfortable with our late response. We are still discussing what to do about our future models. We are talking in detail with everyone on how to most effectively address this situation and we will let you know what to do after final discussions.
All the Stray Kids released contents that were uploaded before the issue happened have been deleted, other than from some foreign distributors. We will do our best to continue to listen to our customers.
What do you think about 'Clio's response?