Here's the list of the top K-Pop boy groups in terms of brand value analysis for January of 2021, as analyzed by the Korea Institute of Corporate Reputation!
From December 9, 2020 through January 9, 2021, the Institute analyzed big data in areas including consumer participation, media activity, communication, community activity, etc.
Once again, this month's top 3 spots went to: BTS in 1st place with a total of 18,656,046 points; NCT in 2nd place with a total of 5,115,736 points; and Seventeen in 3rd place with a total of 4,613,058 points.
From 4th through 10th place are, in order: EXO, The Boyz, GOT7, SHINee, Super Junior, MONSTA X, and NU'EST. You can check out the Institute's complete brand value analysis results, below.