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IU returns as the face of 'Chamiseul' soju, the first time a previous model has been re-selected

AKP STAFF
Posted by Susan-Han Wednesday, March 4, 2020

On March 4, 'Chamiseul' soju (by 'Hite Jinro') confirmed fans' suspicions that singer/actress IU would be returning as the brand's endorsement model once again!

'Hite Jinro' revealed, "IU receives love from consumers of all ages, and is known for her awareness as well as her precise brand. We determined that IU's clean and pure image suited 'Chamiseul' more than any other model, and renewed our contract with her." 

Previously, IU promoted as 'Chamiseul' soju's endorsement model from 2014-2018, for 4 years. This is the first time in 'Chamiseul' soju's history that the brand chose to re-select a previous model. 

  1. IU
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mocchimar1
mocchimar11,092 pts Wednesday, March 4, 2020 0
Wednesday, March 4, 2020

I imagine Jang Man Wol taking soju shots 😀

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melon
melon3,015 pts Wednesday, March 4, 2020 0
Wednesday, March 4, 2020

They trial someone else for 1 year and notice the lost of income. Internationally I notice many ppl just grabs the IU soju and after IU is no longer the model many just buy whatever one that's cheaper.

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