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Posted by germainej AKP STAFF 3 days ago

Cosmetics brand 'Nature Republic' to end contract with EXO after 8 years

AKP STAFF

Cosmetics brand 'Nature Republic' is  ending its ties with EXO after 8 years.

On January 16, reports revealed 'Nature Republic' will not be continuing with EXO as the brand's official endorsement models after signing with the group in 2013. It's reported that the brand's stores are beginning to take down advertisements featuring EXO as the end of their contract comes up on the 29th.

'Nature Republic' most recently released a special 'EXO Edition Winter Tint' lip tint with '12 Shades of Light' this past winter. A rep from the brand stated, "It's difficult to tell you the exact timing of EXO's exclusive contract, but it's expected that their contract will come to an end this spring. It's not related to the recent issue. We have yet to confirm the next model."

Some are attributing the end of the contract to main vocalist Chen's unexpected marriage and pregnancy news. 

  1. EXO
  2. NATURE REPUBLIC
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DG2523,541 pts 3 days ago 3
3 days ago

You are such a cloud chasers. It was supposed to end last year but they extended it for 6 months. If it wasn't for Chen you wouldn't even care that their contract is ending. Members are enlisting who would model for them?

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Kkkpopvvv2,794 pts 3 days ago 2
3 days ago

To anyone wondering it has nothing to do with Chen and in Korea its not that bad as koreaboo and allkpop make it out to be. The ones saying for Chen to leave are just a very small minority of persistent people spamming EXO-L ACE app. To many wondering why Fenty hinted at Kai and wanted to DM him to model for them, he could not because of the exclusive contract with Nature republic. Same with other members who could not take on endorsements because of Nature republic contract which states that its exclusive and EXO could not promote other cosmetic brands. The contract not being renewed was already a rumor since 2018 also before anyone claims to be blind all of yall last year were screaming for EXO to end their contract with Nature republic so here you go

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