Kang Daniel has become the face of Subway Korea!

Top global sandwich brand Subway® announced on September 27 that Kang Daniel will be the new advertisement model for its popular new product Signature Wrap.

The Signature Wrap is a light and healthy meal that consists of several ingredient rolled up in a whole wheat tortilla. As opposed to having customers customize by picking ingredients one by one, this product has a fixed recipe off a menu developed from past customer ordering data, which allows it to be ordered quickly and easily. It was launched on September 16 and more than 100,000 have already been sold.

A Subway marketing representative stated:

We picked Kang Daniel as our advertisement model because his healthy and trendy image and his unrivaled impact as an artist match well with Subway's brand image. We expect that the 'two top' power of top idol Kang Daniel and top announcer Jang Sang Kyu together will add to the popularity of our new Signature Wrap.

Kang Daniel's activities as the Signature Wrap advertisement model will begin with the release of a TV CF on October 1.