Netmarble’s BTS WORLD was #1 in 51 countries after 20 hrs of the release and top 5 in 110 countries. It was especially surprising given the weak performances of Korean mobile games in the US & Japan. It was also the first time a Korean game was #1 in 50 countries.

LG U+ had a booth at BTS’s 4 fan meetings in Busan & Seoul, where 50k fans visited. Considering there are 1500 stores nationwide w/ 13k daily customers, the marketing power of BTS is clearly seen. An official said that they had the best turnout out of all events so far.

Naver also benefitted from live-streaming BTS's Wembley concert, which had more than 140k viewers who paid $30, and their Seoul Muster, which had more than 160k viewers who paid $17. Their Japanese affiliate LINE is also benefitting from their BT21 products.

Kakao also benefitted when a BTS member opened a chat room on their Daum fancafe. The number of app downloads for Daum increased by 70 times compared to last year in the US, Mexico, Indonesia, Saudi Arabia and other countries.

Hyundai Motors screened a CF in London’s Piccadilly Circus in May. Piccadilly Circus is a tourist hotspot that attracts 200k daily visitors. There were many fans of all races and nationalities who came to see the ad.

Kookmin Bank has enjoyed the benefits of having BTS as their endorsement models. There were 270k KBxBTS accounts, totaling $203M, made in 8 months, which far exceeded expectations since 50k accounts are made per year. Mediheal’s 2k limited edition sets sold out in 3 hrs.

Hyundai Research Institute says BTS's economic effect is more than $4.9B annually. It is bigger than 35 mid-sized companies. HRI predicts that BTS economic impact will be a total of $48.5B from 2014 to 2023. This is the reason why the term “Bangtan Economy” was coined.

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Credit: bora