this brand reputation is an indicator of the influence of these celebrities on consumer buying behavior. The final score is calculated according to three criteria: media index (number of media appearances, etc), index of communication made around the artist, and index of popularity with the community.

The data taken into account were cumulated over the period from February 14 to March 15. In parentheses, the score of the artist

1. Jimin – BTS (10 419 414) (=)
2. V – BTS (8 805 977) (=)
3. Ha Sung Woon – HOTSHOT (7 968 396) (entrée)
4. Jungkook – BTS (7 534 149) (=)
5. Jin – BTS (5 087 778) (=)
6. Chani – SF9 (4 952 749) (+6)
7. Suga – BTS (4 388 612) (=)
8. J-Hope – BTS (3 610 840) (+2)
9. RM – BTS (3 403 103) (-1)
10. Rowoon – SF9 (2 303 (609) (+47)
11. Sehun – EXO (+26)
12. Jang Dong Woo – INFINITE (entrée)
13. Xiumin – EXO (+2)
14. Taemin – SHINee (=)
15. Mingyu – SEVENTEEN (-4)
16. Ravi – VIXX (+62)
17. Wonho – MONSTA X (+69)
18. Cha Eun Woo – ASTRO (-15)
19. Baekhyun – EXO (+12)
20. Seungkwan – SEVENTEEN (-1)
21. Chanyeol – EXO (+6)
22. Minhyuk – MONSTA X (+48)
23. N – VIXX (+41)
24. Jeonghan – SEVENTEEN (entrée)
25. Jun – SEVENTEEN (-9)
26. Wooseok – PENTAGON (entrée)
27. Jooheon – MONSTA X (+70)
28. Kihyun – MONSTA X (+44)
29. Baekho – NU’EST (+12)
30. Minhyun – NU’EST (+16)
31. Shownu – MONSTA X (+56)
32. Sandeul – B1A4 (+34)
33. Ron – BIGFLO (entrée)
34. Lee Hongki – FTISLAND (+39)
35. CNU – B1A4 (+12)
36. Junjin – SHINHWA (+32)
37. Suho – EXO (+17)
38. DK – SEVENTEEN (-5)
39. Wonwoo – SEVENTEEN (-13)
40. I.M – MONSTA X (+55)
41. D.O. – EXO (+9)
42. Jinyoung – B1A4 (+14)
43. Yugyeom – GOT7 (+26)
44. Dawon – SF9 (entrée)
45. Jinyoung – GOT7 (+11)
46. Woozi – SEVENTEEN (-22)
47. Inseong – SF9 (+16)
48. JR – NU’EST (=)
49. Hwiyoung – SF9 (entrée)
50. Hyunjae – THE BOYZ (-14)
51. Kai – EXO (-26)
52. Hoshi – SEVENTEEN (-23)
53. P.O – Block B (-13)
54. Taeyang – SF9 (entrée)
55. Song Mino – WINNER (entrée)
56. Youngbin – SF9 (entrée)
57. JB – GOT7 (entrée)
58. Baro – B1A4 (-3)
59. Hyungwon – MONSTA X (+16)
60. S.Coups – SEVENTEEN (-26)
61. Song Yunhyeong – iKON (-12)
62. Lee Jaejun – TREI (entrée)
63. Ren – NU’EST (-3)
64. Lay – EXO (+19)
65. Vernon – SEVENTEEN (-33)
66. Kim Juntae – TREI (entrée)
67. Lee Seung Hoon – WINNER (+10)
68. Chae Chunghyun – TREI (entrée)
69. Jung Ilhoon – BTOB (-4)
70. Jaeyoon – SF9 (entrée)
71. Joshua – SEVENTEEN (-33)
72. Yook Sungjae – BTOB (-14)
73. Chen – EXO (-12)
74. Dino – SEVENTEEN (-35)
75. Moonbin – ASTRO (-58)
76. Zuho – SF9 (entrée)
77. Nam Woo Hyun – INFINITE (+13)
78. Choi Min Hwan – FTISLAND (-19)
79. Aron – NU’EST (entrée)
80. Jaehyun – NCT (-45)
81. Eric – SHINHWA (entrée)
82. The8 – SEVENTEEN (-39)
83. Yunho – TVXQ (-74)
84. Lee Changsub – BTOB (-22)
85. Doyoung – NCT (-40)
86. Lee Minhyuk – BTOB (entrée)
87. Andy – Seven O’Clock (entrée)
88. Gongchan – B1A4 (entrée)
89. Taeyong – NCT (-45)
90. Minho – SHINee (+4)
91. Mark – NCT (-39)
92. Im Hyunsik – BTOB (-3)
93. Kim Sungkyu – INFINITE (entrée)
94. Yongseung – VERIVERY (entrée)
95. Jeong Gyu – Seven O’Clock (entrée)
96. Seo Eunkwang – BTOB (-15)
97. Onew – SHINee (-9)
98. 2Soul – Seven O’Clock (entrée)
99. Hangyeom – Seven O’Clock (entrée)
100. Taeyoung – Seven O’Clock (entrée)