Now this may be a hard leap of faith to make because i think labels feel like a non-cutesy-and-hella-feminine girl group won't be successful. I definitely don't MIND cutesy and girly concepts, and i don't mean they should make a tomboy group for the hell of it. I just mean i feel like with girl groups there isn't much to them than just being pretty. Most girl groups don't even have technically sophisticated dances and most main dancers and girls in girl groups can't dance (imo) beyond just wiggling. What would make me happy is seeing girl groups like 2ne1 and EXID singing about things can relate to and sending positive messages. Girl groups who may have a group concept of being cute or whatever, but have individual personalities and aren't all the same.
BTS makes songs about young adulthood and teen life besides just relationships and everyone is shook. I know i can be the only one who feels this way, so i doubt a group like this would be a failure.
Maybe there are groups out there already like this that i just don't know about, but hey. The fact that they aren't insanely popular says something. 2ne1 was, though. And f(x).
As I've said before, its probably scary to label CEOs throw a lot of money behind what they aren't sure will sell. Cute and pretty sells in korea, so that's that.
TL;DR: seeing some new girl groups taking inspiration from f(x), 2ne1 and BTS would be sick. So would girl groups with some wicked dance skills and positive, thought provoking lyrics