On June 23, NU'EST W shared the below photos on Twitter with the message, "To L.O.Λ.E. Congratulations on your debut in New York, L.O.Λ.Es. From this moment, a comeback advertisement shows all of our memories together on the Thompson Reuters billboard in New York's Times Square until June 29. L.O.Λ.Es have always made us shine. Now it's time for L.O.Λ.Es to shine."
Along with photos for NU'EST W's comeback, the billboard also includes showcase photos from fans themselves.
NU'EST W are making a comeback with their album 'Who, You' and title track "Dejavu" on June 25 KST.
[NEWS] To. L.O.Λ.E— NU'EST (@NUESTNEWS) June 23, 2018
러브들의 뉴욕 진출을 축하합니다 지금 이 시간부터 뉴욕 타임스퀘어 톰슨 로이터 전광판에 우리의 추억이 모인 컴백 광고가 송출됩니다(~6.29) 항상 뉴블을 빛나게 만들어 준 러브들 이젠 러브들이 빛날 시간#NUEST_W #뉴이스트W#WHO_YOU #Dejavu#20180625_6PM pic.twitter.com/Fa8cSda0ir