The Korea Reputation Center has revealed rankings for the top male endorsement models in terms of brand values for the month of May, with big data collected from between April 23 through May 24, 2018.
According to the results, actor Jung Hae In came out on top as the #1 male endorsement model with a total of 2,113,677 points in brand value. Behind Jung Hae In, the 2nd and 3rd place ranks went to actor Gong Yoo and Wanna One's Kang Daniel, respectively. Overall, the brand value activity among the top 50 male endorsement models increased by 30.21% since the last big data analysis in April.
From 4th through 10th place are, in order: Park Seo Joon, Baek Jong Won, Park Bo Gum, Jo Se Ho, Yoo Jae Suk, Ryu Joon Yeol, and Kim Min Jae.