Previously, BTS completed a collaboration project with the brand and launched their own sun care products, but now the boys have been signed on to headline the complete cosmetic brand. According to a 'VT Cosmetics' representative, "Through Twitter, V Live, and other social media properties, BTS have been able to communicate with their fans very well. Their compassion with communicating with their fans correlates to the image 'VT Cosmetics' desires to spread among beauty consumers."
VT Cosmetics will launch beauty products to reflect the emotions and trends BTS have showcased through social media. Many are anticipating what kind of products this project will bring; so far there has been no further details on when and what items will be released.