According to big data analysis for the month of February 2017, the singers who took up spots at the top of the brand value rankings were BTS, TWICE, and Red Velvet.
SEE ALSO: BTS makes history again with 'ARIRANG,' topping Billboard 200 and HOT 100 despite industry changes
BTS ranked in 1st place for the 2nd month in a row, earning a score of 18,711,518, which is 17.38% higher than their score from January. In 2nd place came TWICE, remaining in the spot in February in addition to January and December. In 3rd place came Red Velvet.
The singers to come in 4th-10th place for February in ranking order: EXO, Black Pink, Seventeen, Big Bang, Bolppalgan4, MAMAMOO, and Block B.
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