Non-prescription healthcare products company Mentholatum, a subsidary under Japan's Rohto Pharmaceutical Co., announced on September 8 that it has appointed Rainbow's Jaekyung as the model for its lip care product. 

The company relayed the reason for their selection, saying, "As an influential beauty guru, Jaekyung's refreshing image is a good match for our brand so we have appointed her as our model. With Jaekyung, we will approach our consumers as an even more friendly brand." 

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The product Jaekyung is promoting is said to be a clear colored balm with bee honey as one of the ingredients, meant to work great on people with sensitive skin. With Jaekyung as the face of the product, there is no doubt that it will attract the consumers!