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Yoon Sang Hyun will take on the role of Cha Joong Won, a character that is said to possess both fatal charisma and brilliance for innovation. Cha Joong Won is the director of a high-end company, for which he invents the products himself. 

Yoon Sang Hyun relayed, "I'm coming to you all once again as a character who takes pride in his work and is greatly interested in fashion. I'm having tons of fun filming for the cheerful and exhilarating story that is 'Shopping King Louie,' so please look forward to it." 

You can catch Yoon Sang Hyun's new drama this coming September 21 at 10 PM (KST) following the conclusion of 'W.'