Clinique must have noticed that Park Bo Ram has 'become prettier' like in her song "Beautiful", as she's been chosen as the model for their new 'Lip Pop' lipstick!

On April 14, Clinique's side said, "We decided Park Bo Ram was the most suited to be the model for our latest product, not only because of her pretty appearance but also her healthy image and many talents as a singer."

In the photo, she looks absolutely stunning in her casual clothes, wavy hair and ribbon headband as she holds onto a 'Lip Pop' lipstick.

This isn't her only endorsement however, as the popular singer is also the face of a diet food brand.

Her company MMO said, "She's received a lot of love calls recently from the advertising industry. Her healthy image seems to be giving a positive impression. She'll work harder as she's been receiving a lot of attention.