1999, a different time, a different landscape. It was before social media, when most people communicated over instant messaging and community forums. A time when MTV actually played music videos.�
I remember turning to MTV one afternoon in 1999 and seeing the music video for "Galaxies" by the Mountain Brothers. It was a moment of slight jubilation as it was the first time that I can recall seeing an Asian face on the channel. Not only that,�CHOPS, Peril-L, and Styles were beasts on the mic. Shortly after the video aired, I went on aznraps, saehoon, what have you and remember seeing a similar sentiment being felt by the Asian American community. It was a bit short lived as eventually, Mountain Brothers went their separate ways but CHOPS (Scott Jung) became a beastly producer.
The years may have gone by but it's still rare to see an Asian face on mainstream media or a talented Asian artist signed with a major label.�So with this in mind, CHOPS started a Kickstarter project "Strength in Numbers", an album where he wants to make a statement, recruiting the top notch Asian emcee's from all across the globe.
For this project, he features Korean hip hop royalty Tiger JK and Yoon Mi Rae�for a new song called "Turn It Up."�Studio APA revealed the MV teaser for this song on YouTube, showcasing a lot of brilliant and colorful illustrations. �Scott Jung once again showing his chops on the production. The teaser is unfortunately short, but it features wonderful animations and cool effects that leave you wanting more.
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As we wait for the full MV, check out the teaser above along with the MV of "Keep On" with the Mountain Brothers & Ann One below.
Tip: andso
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