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[Single Review] 4minute "Is It Poppin?"

By rex_music   Friday, June 28, 2013   24,275   372   63



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After their monster hit "What's Your Name?", 4minute asks away with their latest questionnaire single "Is It Poppin'?". In what appears to be a move to ride off the success of  "What's Your Name?", this track, released all by its lone self, is a solid continuation of their last track in terms of sound and concept.

When 4minute first released their teaser for "Is It Poppin?", we were all pretty thrown off because of the ambiguous track title. Literally the track's title translates to either "(Do you) Like Water?" or "Is the Water Good?". In context of the song's lyrics, it's the latter. So how does this relate to the "Is It Poppin?"? Well, the phrase itself "Is The Water Good?" is a slang expression used by Koreans to ask if a particular place, in this case a club, is a place where cool and attractive people hang out. The idea behind that is where there is "good" water, you'll find "good" fish. So the analogy here is good water : good fish :: cool club : hot people

A ha! That teaser with Sohyun fishing at a lake wasn't so random after all! 

Well, that's where "Is It Poppin'?" comes from. The idea behind is quite cool because they're able to take that phrase literally in Korean and splash all sorts of aquatic imagery along with their concept.

For a track called "Is It Poppin?", you, like me, probably expected a club banger. If that was the case, then you were trolled, too. Here we have a stripped back, mid-tempo and almost melancholic pop song. The girls are actually confronting their love interest and urging him to choose them over a poppin' club. 

Brave Brothers (Kang Dong Chul) does not make the most cutting edge music. He's a bit basic in terms of composition, but he is an excellent pop songwriter. Whereas many of his competitors have their music rely on done-to-death "oohs" and disjointed lyrics, Brave Brothers is capable of writing very conversational lyrics. He writes in such a way where it almost seems like dialogue cut out of a script from an everyday young Korean. It's no wonder that they've become so successful with their music. Their music is so relatable to Koreans. "Is It Poppin?" takes it a step further and makes use of popular slang. 

In terms of performance, 4minute are on top of their game. Once upon a time, it would have been somewhat acceptable to label 4minute as 4+HyunA a.k.a. ForHyunA, but not anymore. (Blame the game, not the players.. Cube, we looking at you.) As of "What's Your Name?", I've learned all of the members' faces and names who aren't HyunA, and they're all just as beautiful and talented, too. Just kidding, guys, I practically suffocate myself with K-Pop.

A part of me still misses the distortion heavy pop styling of "I My Me Mine" and shoe-pointing screamo-pikachu pop like "Hot Issue". But this 4minute is way better, and it looks like "Is It Poppin'?" is poppin' its way on becoming 4minute's one-way ticket to top tier-dom.

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ash3070 Sunday, June 30, 2013

Very good review :) Very well thought out. I liked the song - a nice change of pace after What's Your Name? Though I must say I was disappointed with the mv. It all seemed (I'm sorry >.<). They reused two scenes from WYN and didn't even do anything to disguise it. For me that really wrecked the whole thing. But the song itself is so catchy :D x xx ;

mweew Sunday, June 30, 2013

hmm nice review! especially how you said you drown yourself in kpop xD

chocolee21 Saturday, June 29, 2013

solid follow-up from SLAYMINUTE xD

ly_teng Saturday, June 29, 2013

The song's good. It grows on you.

galateaheterone Saturday, June 29, 2013

4minuteeeeeeeeeeeeeeeeeeeeeeeeeeeeeee ;

SunshineInstinct Saturday, June 29, 2013

I prefer this to What's Your Name? but I still don't love it... HUH is still my favourite song and performance

petya Saturday, June 29, 2013

I don't like this song so much as their previous but is still nice :)

brutaal Saturday, June 29, 2013

this is the first time i've ever really liked an allkpop review, really well written and unbiased

born2beat Saturday, June 29, 2013


steel_caress Saturday, June 29, 2013

The song hearkens back to their Hit Your Heart and 4Minutes Left days. Nice, light, poppy, and far better than any song on their last EP (which I didn't care for). 4Minute fighting!

steel_caress Saturday, June 29, 2013

It probably favorably compares to Bababa or You Know.

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