
tvN’s weekend drama 'Our Unwritten Seoul,' which received high praise for its flawless storytelling and emotional finale, has shared exciting post-broadcast updates for fans.
Following its successful conclusion and widespread popularity both in Korea and overseas, 'Our Unwritten Seoul' will ease fans' withdrawal symptoms with a pop-up store and a script book release.
Hosted by production company Studio Dragon and K-content specialist Everline, the drama’s pop-up store will be held at Yongsan I’Park Mall from July 4 to 10. The store will feature a variety of themed merchandise, including mouse pads, keyrings, postcard sets, and acrylic stands, along with an exhibition of official stills and props used during filming.

In addition, the official script book for 'Our Unwritten Seoul' will be released on July 23. Pre-orders are already available and are receiving an enthusiastic response. The book has topped bestseller charts in the arts and pop culture categories on major platforms such as Kyobo Bookstore, Aladin, and Yes24.
'Our Unwritten Seoul' tells the story of twin sisters, Mi Ji and Mi Rae, who are identical in appearance but completely different in personality. The twins swap lives and, through deception, embark on a heartfelt journey of self-discovery, love, and growth. Actress Park Bo Young received acclaim for her dual portrayal of both sisters.
※ Warning: The following may contain major spoilers.
In the final episode, which aired on June 28, the characters who had each carried their own emotional wounds let go of their painful pasts and embraced a brighter future, leaving viewers with a lingering emotional resonance.
According to Nielsen Korea, the finale achieved a nationwide average viewership of 8.4% (peaking at 9.4%) and a metropolitan average of 9% (peaking at 10.3%), setting a new personal best and ranking first among cable and general programming channels in its time slot. Among tvN’s key demographic of viewers aged 20 to 49, it recorded average ratings of 3.9% in the Seoul area (peaking at 4.4%) and 4.2% nationwide (peaking at 4.7%).

The final episode showed Yoo Mi Ji (played by Park Bo Young) overcoming a period of aimlessness by entering college and dreaming of becoming a counseling psychologist, while Lee Ho Soo (played by Park Jin Young) found the courage to accept and overcome his circumstances. Their mutual support and affection left a deep impression on viewers.
Meanwhile, Yoo Mi Rae (also played by Park Bo Young), who had quit her job to pursue a new path, found great success running a strawberry farm, proving her potential. Han Se Jin (played by Ryu Kyung Soo), who had returned to the U.S., came back to Korea and instantly recognized Mi Rae, adding a romantic thrill to the finale.
'Our Unwritten Seoul' dominated TV and OTT drama buzz throughout its run and consistently ranked among the top in cast popularity rankings, solidifying its status as a must-watch hit drama.
