Lee Seung Gi and Psy are teaming up as the new endorsement models for Samsung's new line of kimchi refrigerators.

A representative from Samsung commented, "Following Lee Seung Gi, who has made a mark as a male endorsement model in the kitchen product market, Psy will join in to bring a fresh new direction to advertisements."

Lee Seung Gi previously broke the mold as a male star endorsing kitchen appliances. He's endorsed Samsung for four years now with great results, and now Psy has been added to give the brand a more global appeal.

The CF featuring the two stars will be released in mid-September.





Source: My Daily via Nate; Hankook Ilbo via Nate