Hip-hop duo Leessang have put their name on the line to establish their very own entertainment company.
They stated on May 22, "We have developed 'Leessang Company', a business of various content with the goal of professional entertainment in mind."
Leessang has led their own path to pursue the kind of music they've wanted to create, spending a long time as "no-name" artists. Their hard work and dedication have paid off as they made their music into mainstream music.
They continued, "Truth is, the key to an artist's longevity is concerts where they can effectively communicate with the audience... We think's its only natural for an artist to be directing their own show and to be extremely involved in the planning process. Our dream is to begin studying the culture of performance, and show you performances that are characteristic of our group and brand."
"The reality is that Korean artists are unable to show the audience many different things because the stage systems in Korea are inadequate. We hope that as we take a step forward, we will help artists put on performances of higher quality in a better environment."
Leessang has recruited a famous directing team in preparation for Leessang Company and their planned world tour. They have also teamed up with experienced members of the entertainment industry in order to better plan and produce future performances.
The duo will be maintaining a management relationship with their current long-time company, Jungle Entertainment. Leessang Company will work as a music business partner with Jungle Entertainment, planning performances and educating each other on their areas of expertise.
Source & Image : SportsSeoul via Nate
Posted by 12 pts Wednesday, May 23, 2012
Leessang establishes the 'Leessang Company'
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