IVE has reached another historic milestone, further cementing their status as a leading force in the industry. According to Starship Entertainment, the music video for 'HEYA', the title track of their second EP album 'IVE SWITCH', officially surpassed 100 million views on YouTube on March 21, 2026. This achievement marks the group's sixth overall entry into the 100 million view club. The timing of this record was especially meaningful as it coincided with the group's fourth fan concert, 'DIVE into IVE', held at the Inspire Arena in Incheon, adding to the celebratory atmosphere for both the members and their dedicated fans.
Since their debut with the record-breaking single 'ELEVEN', IVE has demonstrated an unwavering grip on the global music charts. With their portfolio now boasting six music videos with hundreds of millions of views, including 'LOVE DIVE', 'After LIKE', and 'I AM' (all of which have exceeded 300 million views), the "IVE Syndrome" shows no signs of slowing down. Released on April 29, 2024, 'HEYA' was praised for its creative fusion of traditional Korean folklore with a powerful hip-hop sound, a combination that resonated deeply with listeners and secured the song a top spot on the 2024 Melon Yearly Chart.
Following a successful first day of performances on March 21, IVE is set to conclude their fan concert with a second show on the afternoon of March 22. For fans around the world who could not attend in person, the final performance will be streamed live through the global platform Beyond LIVE. Under the management of Starship Entertainment, IVE continues to expand their artistic boundaries and global reach, with this latest YouTube milestone serving as a testament to their enduring popularity and the strength of their unique storytelling.
SEE ALSO: IVE unveil dreamy concept photos for ‘DIVE into IVE’ fan concert
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