Lee Hyori to endorse make-up company Clio

Korean make-up company Clio revealed today that their new spokesmodel will be Lee Hyori. Clio stated, "Not only a fashion icon but a beauty icon as well, Lee Hyori will be the model for trend-making brand� Clio." The sexy singer is reported to be currently photographing for the cosmetic company so fans can look forward to the fact that there will be more billboards of her on the streets of Korea. Apparently, she was chosen as the face of Clio because of her ability to successfully pull off most styling. They stated, "She's been able to hold the interest of people for a long time because of her feel for new trends and styles as well as her tendency to try out new things so she meshes well with Clio's image." Considering recent rumors of issues with other endorsements, let's hope this new contract reinforces her image as a successful spokeswoman. Source: Newsen