The title did make it sound like Shin Se Kyung was advertising some clam chowder, but as it turns out, SOUP is a casual clothing brand that recruited Shin Se Kyung as their newest model.
In the most recent photoshoot, Shin Se Kyung dressed up in the 2010 F/W collection and posed for the camera.
Instead of looking bright or girly, she comes off more mature and casual in these clothes. The pictures look identical, except for the clothes changes, which means she looks gorgeous in both photos.
How many endorsements does she have?
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