Now working under the same company of Key East, two big-named hallyu stars Kim Hyun Joong and Bae Yong Joon have linked up to participate in a charity project, Miso Project (Smile Project). This project will be hosted by Asian Entertainment channel, DATV. Miso Project will be having its first official event in Tokyo Dome of Japan on December 14th, promising to help the kids in need all over Asia. This event will be titled Message! to Asia. A representative of Key East revealed, "The two were very interested in helping others, and have decided to participate in this meaningful project. After learning that this is a long-term project built to bring smiles to kids in tough situations, they've happily agreed to join." Message! to Asia will not only feature Korean celebrities, but Japanese and Taiwanese as well.
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