The numbers are in, and brand reputation organization Big Data�along with Korea Reputation Center�have the names of the girl groups with the most brand power in May.�

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The data revealed that interest, participation, media activity, and public relations regarding girl group brands saw a 56.73% rise for May.�From April 12 to May 13, TWICE�topped the list of the girl groups with the most brand power followed by Red Velvet�in 2nd, EXID�in 3rd, LABOUM�in 4th, and Black Pink�in 5th.�

TWICE in 1st saw a 65.06% rise in brand reputation compared to last month, Red Velvet saw a 49.03% rise, and EXID saw a dramatic 402.17% rise.

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